Columbia Business school

King Fahd University for Petroleum and Minerals | Principles of Management MGT301 | Dr. Samer Hammad | Ibad ur Rahman Baig

http://www.youtube.com/user/ColumbiaBusiness#p/a/ECC7734C3439CD1F/2/ow4QwKDh_8o

Andrea Wenner describes her companies tasks and challenges and other aspects. She mentions how they started with limited projects but no perfection
but with renewed management they attracted more contractors and hence increased their scale. It was about having excitement and passion to be innovative
for them that did the magic


http://www.youtube.com/user/ColumbiaBusiness#p/u/16/m8gbSAAlM30

This video presented Emary Aronson, managing director of education at Robin Hood Foundation. He was talking in a conference Measuring and Creating Excellence in Schools, providing an overview of the discussion of the ideas. She was talking about conversation and education. These two factors are very important to measure and evaluate your excellence in your life. We all need to measurement. The school also the students have to measure their instructors. Some
King Fahd University for Petroleum and Minerals | Principles of Management MGT301 | Dr. Samer Hammad | Ibad ur Rahman Baig

students have been punch by their teachers. All these measurements are to increase the effectiveness of the study and to make the school and the students good and excellent.
http://www.youtube.com/user/ColumbiaBusiness#p/a/u/1/GzsqZrrOv8E
Michael Dwork '07 of VerTerra, which creates sustainable dinnerware, describes his company. They have expanded to retails, road side stores high, end hotels, stadiums etc which shows the many different markets they penetrated in. The multiplier effect is evident with their excellent management and decision making strategies. The idea was an inspiration in India when he spotted a poor lady burning leaves to form the residue which is not an ingredient of this firm.

http://www.youtube.com/user/ColumbiaBusiness#p/u/28/9G_CblR8jSQ

In this video Aliza Freud, CEO of SheSpeaks, discusses customer engagement by brands through social media at the BRITE '10 conference. She examines how Nestle bungled its customer interactions on Facebook, while other brands like Aquafresh are connecting with communities in private networks. She talks about if the social media gives a positive impact for the company or the organization. She gives an example of Nestle on the facebook. There
King Fahd University for Petroleum and Minerals | Principles of Management MGT301 | Dr. Samer Hammad | Ibad ur Rahman Baig

and hundreds of fans for a Nestle on the facebook which means that Nestle are connecting with their customers even when they are browsing in the internet. There are some disadvantage which is anybody can plot anything on this fan and say that is from Nestle. There must be some controls on the website or on the fan to delete or corrects or even tell if there is a new brand. This media is very effective because it brings people to your products and it’s very cheap.



http://www.youtube.com/user/ColumbiaBusiness#p/u/9/HraIgdsSu8w

Sandy Barnett of Happy Baby, which makes premium organic food for babies and toddlers, describes her company. She explains how her company is different from other competitors and the challenges faced by them such as funds. Cost effectiveness is one of the key areas of their success. The differentiate by processing products in a diversified scale such as vegetable and fruit mixes as well.




King Fahd University for Petroleum and Minerals | Principles of Management MGT301 | Dr. Samer Hammad | Ibad ur Rahman Baig

http://www.youtube.com/user/ColumbiaBusiness#p/u/13/cd4QK_ZUCLA

David Rogers discusses his new book "The Network Is Your Customer" at the BRITE '10 conference, specifically covering the five core behaviors of networked customers, which form the basis for five strategies that any business can use to thrive in the digital age. David Rogers is host of BRITE and the executive director of Columbia Business School's Center on Global Brand Leadership. He said that the five strategies are: 1- Access, which means possible and easy. 2-Engage, which means the content to discover. 3- Customize. 4- Connect, which is very important to each organization to connect with their customers to know the feedback. 5- Collaborate, mane companies lost lots of money because they didn’t work in a team and didn’t collaborate.
King Fahd University for Petroleum and Minerals | Principles of Management MGT301 | Dr. Samer Hammad | Ibad ur Rahman Baig