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Dear Students,

How are you? Hope all of you are doing great.

Presently, I’m extending a research project on the Corporate Image and Reputation of
the Saudi Banking Industry with Professor Mohamed Youssef of the MGTMKT Dept. We
would like to invite you to participate in a simple and quick online survey to help us
develop an accurate instrument to measure the corporate branding of Saudi banks. We
have of late collected some useful data but we need a lot more data to ensure the
validity and reliability of our proposed instrument.

http://spreadsheets.google.com/viewform?key=psNKmJ2WYF7BvEl2V-jSuYg

Could we also ask you for one more thing? Please circulate this link to as many of your
friends/colleagues/contacts within KSA as possible as we are doing a service for the
Saudi banking industry. This will be the first research conducted in Saudi Arabia on the
perception of corporate branding in their banking industry. Help us do something useful
for the community.

Kindly email me if you have any query.

Thank you.

Best regards,
Dr. Yeo
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